This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share!    And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show.    In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look.    Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry.    In this episode, we discuss:    Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice  How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice  Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.