Data Exchange has long been a pot of gold at the end of rainbow for insurance brokers but Tom Reid from IBAC's Technology team explains what the Data Exchange Connect Alliance is about and why IBAC with other partners have put out white papers to industry to drive change. There's more to APIs and efficiency than underlying technology, they are the route forward to changing the workflows and processes that drive a better customer experience. Tom has worn many hats with the insurance industry during his career and he shares perspectives on many challenges brokers and companies face and how they have to come together to deal with them. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.