David Bozich and Michelle Ventura talk with Taylor Harnois about the challenges of running a music store in a small town. They discuss how going online has enabled them to find audiences outside of the market and better serve local musicians.They detailed how refining their business processes has helped streamline their business. They also discuss how taking advantage of the tools your store’s software can help you take control of your business and give you insight to help make important decisions.-- KEY INSIGHTS --- Use technology to expand your market.- Take advantage of all the tools you have available.- Make your revenue drivers things that can not be found online.- Don’t underestimate the amount of clerical work that needs to be done.- Work on your business processes.-- GUEST BIO --Enumclaw Music is a full-service music store, family owned and run in the heart of Enumclaw, Washington. The store has been open for 35 years. David Bozich bought the store 10 years ago. Michelle Ventura joined Enumclaw music a few years ago and is preparing to take over the store.-- SPECIAL PROMOTION --For listeners of this podcast, Music Shop 360 is offering 50% off your start-up costs. ► Visit https://get.musicshop360.com/podcast to schedule a demo and redeem this offer.-- EPISODE PAGE --For a transcript, episode summary, and highlights, visit: ► https://musicshop360.com/interviews/enumclaw-music-serving-the-music-community/