Episode SummaryTaylor Harnois and Genevieve Swift of Lashof Violins talk about the history and tradition of running a violin shop with decades of presence in Maryland.Genevieve tells the story of how she and her business partner met and decided to pursue the manufacturing of fine string instruments. They talk about the importance of accumulating expertise in your organization and communicating that to your clientele to help them understand the value of your craftsmanship.Key Insights
Be passionate about the industry.
Know your business.
Find tools that enable you to do more with your staff.
Demonstrate your expertise.
Be open to change.
-- SPECIAL PROMOTION --For listeners of this podcast, Music Shop 360 is offering 50% off your start-up costs. ► Visit https://get.musicshop360.com/podcast to schedule a demo and redeem this offer.-- EPISODE PAGE --For a transcript, episode summary, and highlights, visit: ► https://musicshop360.com/interviews/genevieve-swift-lashof-violins-providing-a-personalized-experience/-- GUEST BIO --Genevieve Swift is one of the co-owners and master luthiers of Lashof Violins. Genevieve has been a luthier at Lashof Violins for almost 20 years and helps direct all aspects of the business while wearing many hats  in her additional  roles as a repair and sheet music specialist.► https://www.lashofviolins.com/