Ben Mendoza is the founder of Beatchain, a powerful new data science and digital marketing platform that helps artists connect with and grow their fanbase. Beatchain allows musicians to target new and existing fans by collecting data and using machine learning. Artists can use this information to learn what posts are most effective, target people in specific geographical locations with specific interests, and learn what campaigns are being engaged with the most. In this episode of the Music Production Podcast, Beatchain founder Ben Mendoza explains how Beatchain could help artists advance their career and intelligently focus their promotional efforts. Ben opened my eyes about how an understanding of important data about an audience can help an artist understand what content is likely to make the most meaningful connections.  Listen on iTunes or Stitcher or Google Play or Spotify; watch on YouTube Show Notes: Beatchain - Sign up for access to the beta program for free. MusicTech Magazine - A nice in-depth explanation of Beatchain on MusicTech. Save 25% on Ableton Live Packs at the My Store with the code: PODCAST Thank you for listening. Please consider giving the Music Production Podcast a review on your favorite podcast provider. And don’t forget to visit my site BrianFunk.com for music production tutorials, videos, and sound packs. Brian Funk