Welcome back to another episode of the playbook with the Insurance Dudes! Today we delve into the often underestimated but transformative power of empathy in the insurance sector, featuring the remarkable journey of Dr. Nicole Price, a renowned expert on empathy, as she shares her evolution from an engineering background to becoming an empathetic leader and advocate. Dr. Price's personal anecdotes illustrate the profound impact of empathy, tracing back to her mother's selflessness and culminating in a tragic event that forced her to embrace emotional understanding and empathy in her life and leadership approach. Unfolding across four segments, the conversation covers Dr. Price's personal journey of transitioning from engineering to empathy advocacy and the pivotal moment that reshaped her perspective. Moving on to the significance of empathy in leadership, need for prioritizing empathy in the insurance industry, both in client relationships and staff management. Lastly, practical exercises and strategies for cultivating empathy. With insights from her book  "Spark the Heart: Engineering Empathy in Your Organization" Dr. Price uncovers the hidden superpower of empathy leaving the listeners with actionable insights to excel in their insurance journey!The Insurance Dudes are on a mission to find the best insurance agentsaround the country to find out how they are creating some of the top agencies. But they do not stop there, they also bring professionals from other industries for insights that can help agents take their agencies to the next level. The Insurance Dudes focus on your agency’s four pillars: Hiring, Training, Marketing and Motivation! We have to keep the sword sharp if we want our agencies to thrive. Insurance Dudes are leaders in their home, at their office and in their community. This podcast will keep you on track with like minded high performing agents while keeping entertained!About Jason and Craig:Both agents themselves, they both have scaled to around $10 million in premium.  After searching for years for a system to create predictability in their agencies, they developed the Telefunnel after their interviews with so many agents and business leaders.  Taking several years, tons of trial and error, and hundreds of thousands of dollars on lead spend, they’ve optimized their agencies and teams to write tons of premium, consistently, and nearly on autopilot!LEARN MORE BY Registering for TUESDAY’s LIVE CALL With The Insurance Dudes!Bio of Nicole PriceDr. Nicole Price is the CEO of Lively Paradox, a professional training and coaching business based in the heart of the United States. A few years ago, Dr. Nicole would have been the last person to tell a leader to practice empathy. Today, her work brings empathy to boardrooms across the country and creates stronger, more sustainable companies. Kansas City, as the Heart of the nation, can be the spark of empathy for the rest of the country.References:Website: https://drnicoleprice.com/Book: https://drnicoleprice.com/book/Twitter: https://twitter.com/DrNicolePriceLinkedIn: https://www.linkedin.com/in/nicoledeniseprice/