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150: Taking Risks and Shifting Your Strategy with Emily Gonzalez and Jim Walter

150: Taking Risks and Shifting Your Strategy with Emily Gonzalez and Jim Walter

FromDestination Marketing Podcast


150: Taking Risks and Shifting Your Strategy with Emily Gonzalez and Jim Walter

FromDestination Marketing Podcast

ratings:
Length:
45 minutes
Released:
Aug 24, 2021
Format:
Podcast episode

Description

In this episode of the Destination Marketing Podcast, Adam finishes up his trip to the Destinations International Convention in Baltimore, Maryland. In this final segment, he is joined by Emily Gonzalez, Vice President of Marketing and Communications at Visit Mobile, and Jim Walter, Vice President / Director of Sales & Marketing at Cheyenne, Wyoming. Listen to them talk about how Mobile is preparing for a major shift in their destinations strategy, and how Cheyenne has seen a risk taken during the pandemic pay off.

"A real goal for us is creating events that are authentic to our core in Cheyenne, and that visitors and residents alike will enjoy." -Jim Walter

“I would encourage anyone and everyone to leave every door open. If a door closes, stick your foot in the door. Keep it open.” -Emily Gonzalez

Visit Mobile
Visit Cheyenne

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Aug 24, 2021
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.