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146: A Never Before Seen Tactic with Guilherme Cunha

146: A Never Before Seen Tactic with Guilherme Cunha

FromDestination Marketing Podcast


146: A Never Before Seen Tactic with Guilherme Cunha

FromDestination Marketing Podcast

ratings:
Length:
46 minutes
Released:
Jul 27, 2021
Format:
Podcast episode

Description

This week on the Destination Marketing Podcast, Adam chats with Guilherme (Gui) Cunha, Chief Administrator of the Office of Economic Development and Tourism for Seminole County, Florida. Listen to learn how he got into the tourism industry and how his role has changed in just the last few weeks. In the episode, Gui and Adam discuss the new NCAA interim name, image and likeness policy and how Seminole County has utilized it to create a unique college athlete influencer program. They also talk about how Seminole County's Instagram page, Do Orlando North, grew from 2,000 to 107,000 followers in less than a year.

"We bought into the concept that content is king. Our entire basis for tourism is that you're not getting that manicured visitor's guide. We want there to be every type of content for the targeted audiences and for the services that we offer within our county." - Guilherme Cunha

Learn more about Do Orlando North

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Jul 27, 2021
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.