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583: The Scary Side of Specializing or Niching

583: The Scary Side of Specializing or Niching

FromThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix


583: The Scary Side of Specializing or Niching

FromThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

ratings:
Length:
35 minutes
Released:
Jul 6, 2023
Format:
Podcast episode

Description

Have you ever had a friend or peer describe their business in such a clear and succinct way that you immediately knew who they should meet in your network – either as a potential client or a beneficial connection?  That, my friend, is what I like to call an, "automatic yes."  When you specialize by the type of work you do, and/or niche by defining who you serve, you become instantly referable. Which is exactly where we want to be.  Getting there sometimes isn’t quite as straightforward.  It often takes a series of small experiments to narrow in on the who and the what, and that can be frightening.  On today’s episode, $ix Figures Lab Coach Elizabeth Cook and I discuss the scary side of positioning and the mindset adjustments we can make to embrace experimenting – letting us flourish, both in business, and in life.     ? Applications are open for Six Figures Lab. Apply now to join us at our next Quarterly Goal Setting session on September 27th! ? Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals ? Connect with Natalie on LinkedIn ? Get all the links from this episode   This episode was first published at BizChix.com/583.
Released:
Jul 6, 2023
Format:
Podcast episode

Titles in the series (100)

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 4-16. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work. Meet Natalie and fellow listeners at her annual leadership conference for women entrepreneurs, BizChix Live!