What do you think of when you hear the term passive income? The idea is incredibly appealing, and the marketing messages used to sell it are extremely persuasive.  Imagine a steady stream of income filling your bank account on autopilot, while you relax on a tropical beach or sleep in your own bed. That’s every business owner's dream, right? On today’s episode $ix Figures Lab Coach Elizabeth Cook and I will talk about the Passive Income Fallacy.  We cover why so many business owners waste their precious time and energy in pursuit of an illusion, the truth about what’s involved in running a successful online course or membership business, and the business model I recommend instead for marketers, consultants and financial professionals.   ? Join the waitlist for $ix Figures Lab ? Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals ? Connect with Natalie on LinkedIn ? Get all the links from this episode This episode was first published at BizChix.com/572.