Company values are often taken for granted. We take time to develop values with our teams (I hope you include your team). We talk about them for a while. Then we let them fade away into the background. Our guest today is Dina Dwyer, the CEO of The Dwyer Group - a group of companies. These brands provide a diverse array of specialty services through more than 3,100 franchises in nine countries. Dina shares why values are so critical to growth. Discover more about values than the traditional conversation going on these days. Get the show notes for 313 | Operationalizing Company Values with Dina Dwyer Owen Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with@DinaDwyerOwens and @GeneHammett #CompanyValues #Leadership Give Leaders in the Trenches a review on iTunes!