Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).11:44 Welcome14:58 History of SoundCloud and why they're different from the other DSPs22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger26:52 Resurgence of breakout stars and being a place where musicians get feedback31:50 "Fan Powered Royalties"37:31 'Fans' tool within SoundCloud for Artists42:47 How DMing fans is beneficial for artists49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner57:43 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with SoundCloudWebsite: https://soundcloud.com/For Artists: https://artists.soundcloud.com/Fans: https://artists.soundcloud.com/fansEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.