What does a music publication need to be in 2023? We talk a lot on the podcast about marketing from the artist-side: getting projects to launch and connecting to as many people as possible. But what about the point after that - when music fans debate and discuss music – and explore and discover music they don’t know that they don’t know? Sean Adams, of Drowned in Sound, explains how he’s going to build a modern music publication.
Drowned in Sound was one of the UK’s earliest music blogs back in 2000, and it then became one of the UK’s leading music publications, growing into a successful record label, an early podcast, and also live shows on the way. Having “paused” Drowned in Sound for a few years, Adams is bringing the publication back - but in a format that connects with the needs of music fans in a 2023 environment. So what is the mix of content, platforms, and community that music fans need now if they want a jumping-off point that is more contextual and community-driven than a playlist? Sean explains his plans.
Drowned in Sound’s new podcast: https://open.spotify.com/episode/6hdFH47LWFXxL1Jdp9QqYK?si=20a4bf26d94946aa
Announcing DiS’s relaunch: https://twitter.com/seaninsound/status/1614909932184141824
Sean’s music pick: Warszawa: https://www.youtube.com/watch?v=r7kg5hq1eCc
Most shrimps eaten in one minute
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