Gideon Kai is facing a dilemma. His 74 year old father-in-law just declared that he'll need to start working a day job again to pay bills. Gideon knows he's a prolific artist, but not having displayed his art for anyone outside of family and friends, whatever he earns from selling his work is not enough to cover even his basic needs. He could not stand seeing such a great artist fall into the oblivion of a day job, so he came to us to ask for help. He knows that with a little direction on marketing, he'll be able to spread the word about the man's art so that he'll no longer have to work a day in his life. In this episode you'll learn: The various business models and strategies suitable for different types of art How to test if there's enough demand Whether or not Kickstarter is a good idea for testing demand and generating funding Logistics - finding a good printer, shipping artworks, and lowering costs down for the end consumer Tips on raising capital This episode is part of our Under the Hood segment, where entrepreneurs come to us for a free hour of coaching which is recorded and turned into a podcast. If you want to be featured on your own Under the Hood, you can sign up here. Resources: The Trifecta