Why do you want to start a podcast?
Grow your business: 
Get more clients – Nate TechNest Real Estate

Brand / PR – Drift Seeking Wisdom



Grow your audience: Matt and Alex with Supercomputer
Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast



Connect with your audience: Taylor Jackson Photography
Increase social proof.
Identify yourself as an expert.


Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest

Put your POV out in the world: Rework, Good News Podcast

Ideas on how you can use your podcast to reach your goals:
Private feed just for your team / employees
Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
Recycle your best talks / videos.
Conferences: give attendees a private feed of all the talks!
Share your journey.
Show notes:
The 8 types of podcast formats
Leave us a question at transistor.fm/voicemail. We will answer those next week during American Thanksgiving show.
Create a podcast for your employees
What do you think?

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Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fm

Create your own podcast at transistor.fm

Thanks to our Patreon supporters:
Colin Gray – Alitu.com

Samori Augusto
Mike Walker
Brad (from Canada)
Darby Frey
Kevin Markham
Adam Duvander
Dave Giunta (JOOnta)

Thanks to our monthly supporters

Pascal from sharpen.page
Rewardful.com
Greg Park
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Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
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Fathom Analytics
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