Many creators and aspiring creators struggle not because they don’t have enough ideas, but because they have too many. Their situations, in summary, are “Too many ideas, must pick one.” Embedded in this belief are assumptions that, if challenged, can help you feel as if you have just enough ideas. In my recent AMA, I got a question I’m asked about creativity, probably more than any other: How can you pick a creative project when you have too many ideas? I’ve experienced, “too many ideas, must pick one,” many times. I still often do. I of course answered this question in the AMA, but here I’ll answer more in-depth. This is the thought process I guide myself through when I’m in the land of “too many ideas, must pick one.” There are three assumptions embedded in, “too many ideas, must pick one.” All these ideas are equally likely to succeed. I’m equally capable of succeeding at each of these ideas. I can’t work on multiple ideas at once. Let’s look at each of those. Assumption 1: “All these ideas are equally likely to succeed” If you feel you have too many ideas, you must think they’re equally likely to succeed, which is the first assumption. That might not sound correct at first, but think about it. If you were starving, and only allowed to eat one of various sandwiches, you would probably pick the biggest and most calorie-rich. You might not be able to tell so easily which is the biggest and most calorie-rich sandwich. In fact, there may be other factors that play into your decision. Maybe the avocado and pork belly sandwich is the most calorie-rich, but you’re craving roasted duck in this moment, and there happens to be a roasted-duck sandwich amongst the selections. While satisfying your hunger is one objective of choosing a sandwich, there are other goals in mind, such as satisfying cravings, which may compete with one another. If you have a hard time deciding amongst all the sandwiches, you expect eating one sandwich to be equally likely to succeed as eating any of the others. As with projects, “success” may come in many forms. We’ll get to that in a bit. Assumption 2: “I’m equally capable of succeeding at each of these ideas” If you feel you have too many ideas, you must think you’re equally capable of succeeding at each of these ideas, which is the second assumption. If assumption one weren’t correct, and you didn’t feel each idea were equally likely to succeed, you would probably pick the one most likely to succeed. The avocado and pork belly sandwich would clearly be more filling than peanut butter and jelly. Now, if you weren’t equally capable of eating each of the sandwiches, that would make your decision easier. If you’re choosing between avocado and pork belly and peanut butter and jelly, but you’re a strict vegetarian, the decision is easy. Same if you’re not a vegetarian, but allergic to peanuts. But since you feel each idea is equally likely to succeed, and you feel you’re equally capable of succeeding at all of them, you feel you have too many ideas. As with projects, you may have little information about your capability of succeeding, which is why, for all you know, your capability to succeed is equal across all ideas. We’ll untangle that later. Assumption 3: “I can’t work on multiple ideas at once” If you feel you have “too many ideas,” you feel they’re equally likely to succeed and you’re equally capable of succeeding at each of them. If you feel you “must pick one,” you feel you can’t work on multiple ideas at once, which is the third assumption. In our sandwich scenario, you’ve been told you have to pick one sandwich. If there’s no one else around and the sandwiches will go to waste otherwise, you might as well taste all the sandwiches, then pick one. Or eat a little of each, until you’re full. But, in that case, you wouldn’t finish any of the sandwiches. Challenging the assumptions With all three of these assumptions, you’re in a deadlock. Your ideas are equally likely to succeed