47 min listen
Episode 144: Lagunitas Brewing Company
ratings:
Length:
47 minutes
Released:
Dec 18, 2012
Format:
Podcast episode
Description
This week on Beer Sessions Radio, Jimmy Carbone sits down with Tony Magee, the founder of Lagunitas Brewing Company, and Mark Slujkic, the New York Marketing Manager for Lagunitas. Tony talks about how he founded Lagunitas at a low point in his life- with his marriage on the rocks and his job down the tubes. Hear how Tony’s musical background influences the way he runs his brand. Tony, Mark, and Jimmy also discuss Lagunitas’ labels, and why they had to alter some of their famous seasonal beers. Tune in for discussions about canning, and why craft beer should be viewed as a local product more often. This episode has been sponsored by GreatBrewers.com.
“When you get a thing going, if it’s authentic, people see that reflection in it and gravitate towards it. You become a little black hole for people who have interesting points of view… you’re not looking for hired guns.” [12:50]
“A brand is a twenty-year-long symphony. There are themes, there are restatements of the themes, there are developments, there are introductions of new themes. You might bring back the old theme in a new key, a different meter… that’s a brand, and we just tell the story long and slow over time.” [14:10]
— Tony Magee on Beer Sessions Radio
“When you get a thing going, if it’s authentic, people see that reflection in it and gravitate towards it. You become a little black hole for people who have interesting points of view… you’re not looking for hired guns.” [12:50]
“A brand is a twenty-year-long symphony. There are themes, there are restatements of the themes, there are developments, there are introductions of new themes. You might bring back the old theme in a new key, a different meter… that’s a brand, and we just tell the story long and slow over time.” [14:10]
— Tony Magee on Beer Sessions Radio
Released:
Dec 18, 2012
Format:
Podcast episode
Titles in the series (100)
Episode 115: Pair and Ferment!: On this weeks episode of Beer Sessions Radio, Jimmy Carbone and guests are talking about beer pairings and fermentation. Matt Bean of Mens Health is in the studio with some sour beers that he is pairing with a rhubarb crisp. Tune in to hear what beer fairs the best! Herbalist Claudia Keel and Claire Hartten are also joining us to discuss fermentation not only in beer, but in yogurt, kombucha, and cheese. Hear about some of the health benefits of eating and drinking fermented products. Candice Santaferraro calls in from Frogs Leap Farm and Winery to discuss some of the homemade mead that shes been fermenting. Finally, Jimmy and the rest talk about cult beers, and whether theyre really worth the hunt. This episode has been brought to you by GreatBrewers.com. Its also interesting because acidity plays such a role [in sour beer], and of course in wine acidity plays a role. It sets it up for some nice pairings that are reminiscent of what wine can do. -- Jen by Beer Sessions Radio (TM)