Rants, branding, integrity, and business values dominate the first half of the discussion as a reminder that “how you do one thing, is how you do everything”. The second half of the episode transitions to training with specialty equipment and a pro-tip for training squats on the smith machine.    Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!