The secret to a successful business is to identify a problem and come up with a solution that your customers will love. That’s what Steven Cooper, owner of Lavayoo and the guest on today’s podcast, has done with his unique lava sand-filled microwaveable heating pads. He and Alison J. Prince talk about the importance of creating your online company based on what you’re passionate about, the way to build systems that will allow you to hire for key roles, and how you need to rely on logic when it comes to growing your business. They also talk about upsells, planning, and more. Listen now. Follow Steven Cooper:Shop Lava Bags at lavayoo.comSave 25% off your purchase when you enter ALISON25 at checkout (limited time offer) Follow on Instagram: @lovayooFollow on Facebook: @lavayooConnect with Alison:On Facebook: @alisonjprinceOn Instagram: @alisonjprinceLearn about the 0-100K System and how you can launch and grow your own online business here.Join the Print Sprint here.