To really drive change as a leader, you have to think through it strategically. Learning how to communicate data is a critical skill that you need to add to your tool belt because you wind up moving from an individual contributor to a trusted advisor, and becoming a trusted advisor is like the gateway drug to becoming a leader.  In today’s episode, Nancy shares with us some great insight into what great leaders and successful brand companies use to communicate their data to a broad audience. We discuss how you can create a three-act-story structure, what a STAR moment is, and the meaning of what she calls, “The New Bliss.” Nancy Duarte is the founder of Duarte Inc. - the largest creative firm in Silicon Valley, and one of the top women-owned businesses in the area. Duarte Inc. is a global leader behind some of the most influential visual messages in business and culture, and they work with 200 of the Fortune 500 companies. Nancy is a communication expert, who has been featured in Forbes, Wired, The Wall Street Journal, New York Times, and CNN. She has also been a contributor to the Harvard Business Review. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communication. She's written five best-selling books and she's won a number of awards for that. On the list of the Top 250 Women in Leadership, Nancy ranked 67th, and on the World's Top 30 Communication Professionals for 2017, she was ranked number one! So, listen to Episode 202 of Becoming Your Best, to learn how you can create your own story, in order to become a high-performing leader.  Questions I ask: Tell us about your background, Nancy, especially including any turning points in your life that have had a significant impact on you, and maybe even ultimately led to where you're at today. (03:32) What are the services that you provide to your customers? (07:20) How do you define a story in relation to communicating data? (09:48) What are some really great storytelling techniques that help people create this crescendo and just blow people away? (16:58) What are some ways that award-winning brands communicate data? (19:13) What final tips could you leave with our listeners, that you think would be most important for them? (23:05) In this episode, you will learn: The meaning of the hedgehog concept. (04:40) The three-act-story structure (10:43) Nancy’s advice on how to tell your story right and describe your product correctly. (14:23) How to create a STAR moment – Something They’ll Always Remember. (17:27)  Hosted on Acast. See acast.com/privacy for more information.