In business, not everything is what it seems.Are you a big fish in a small market? Or are you an average fish in a big market?If you're a big fish in a small pond, everyone knows you,So if you can't pull off what you're going to promise, it's going to end badly, very quickly.You can't cheat people into buying what you’re selling, Because they will come back to get refunds.On today’s episode, I have an interesting guest, Tom Libelt, and we talk about his rich background and how he became a big fish in a small niche.Tom Libelt had learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the United States to escape communism and now, Tom spends most of his time in Thailand. He runs Smart Brand Marketing and We Market Online Courses. He has published around 5000 Kindle books and he built a successful SEO in online course marketing business.He shares with us tips on what you can do to make your online business successful. So listen to Episode 185 of Becoming Your Best, and take precious notes from this experienced entrepreneur.  Questions I ask•How did you end up in Thailand? (04:15)•How do you assess which business idea is good and which isn't? (09:55)•What are the essential SEO things that every website needs? (17:30)•Can you describe what a backlink is? (19:15)•Why is ongoing SEO a waste of money for most businesses? (19:55)In this episode, you will learn:•What Tom does for his clients. (05:10)•What Muay Thai is. (09:00)•Three things that separate successful online courses from courses that fail. (13:50)•What pull marketing is. (18:05)•The mindset behind earning a higher income (22:00)Connect with Tom:•Smart Brand Marketing•We Market Online Courses•LinkedIn Hosted on Acast. See acast.com/privacy for more information.