In this episode of Chasing the Insights, I talk to professor and author Shelby Jo Long. Shelby talks to us about making a business out of your genius. Shelby Jo Long is an author, business consultant and professor that helps people discover how to make their genius a product in the marketplace. Her book, "I see your Genius: Transform your idea into income" is a deep dive into your brand and your unique idea that can make an impact with your audience. Shelby also works with organizations in their business culture and leadership training.