In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business.  Key Takeaways:Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. The profit of your books comes from the position and your promotion of the book.  Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do.  "If you become an author you will be establishing yourself as an authority - it's authority on demand." —  Vikrant Shaurya Connect with Vikrant Shaurya:  Website: https://bestsellingbook.com/Book a Call: https://bestsellingbook.com/callYouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0wLinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/Instagram: https://www.instagram.com/bestsellingbookdotcom/Facebook: https://www.facebook.com/bestsellingbookdotcom  Download Vikran’s checklist to make publishing your own book easy! https://bestsellingbook.com/checklist Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.