13 min listen
51. XaaS at SimCorp: Selling Outcomes and Cost-Efficiently Growing Revenue
51. XaaS at SimCorp: Selling Outcomes and Cost-Efficiently Growing Revenue
ratings:
Length:
32 minutes
Released:
May 12, 2023
Format:
Podcast episode
Description
Oliver Johnson, Chief Commercial Officer at SimCorp, joins Thomas to discuss the impact of XaaS transformation on the go-to-market capabilities of a company—specifically, how companies reduce the cost of growing revenue, utilize data in the sales process, and execute outcome-based sales. Questions answered include:What are the responsibilities of a Chief Commercial Officer?What does outcome selling mean?How do you execute outcome selling?What data is most important to a chief commercial officer?What type of as-a-service offers is SimCorp taking to market?What should companies do to reduce overall cost of growing revenue?
Released:
May 12, 2023
Format:
Podcast episode
Titles in the series (77)
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