We're joined by Oliver Sharp of Highspot, Seattle's most recent unicorn company (at least at the time of recording!), to talk about how and why to architect everything a software company does around its customers — what today is often called "customer-led growth" — but really represents a company building philosophy that runs much deeper. Oliver has serious software cred: he first joined Microsoft in 1984, and then later became part of Bill Gates' famous "TA" staff after Microsoft acquired his first startup. The conversation was *fantastic* and we owe a huge thank you to Oliver for sharing his decades of learning by doing with us. Make sure you don't miss this one!