We sit down with Brian O’Malley of Forerunner Ventures to talk about where in the cycle we are right now for consumer investing. We touch on the macro environment (obviously!), but also how to navigate between and around the current generation of platform incumbents, and where the next breakthrough consumer technology companies might come from. And in true Acquired Playbook fashion we talk about the benefits of focusing on niches — and how on the internet they can expand ever bigger than you might initially imagine! Links: Acquired Qualcomm Live Show at Breakpoint 2022! The 2022 Acquired Survey! The Acquired Merch Store The Acquired Slack ‍Sponsor: Thank you to the Solana Foundation for being our presenting sponsor for the LP Show this season. Solana is the world’s most performant blockchain, the BEST place for developers to build Web3 applications, and of course very near & dear to the Acquired community’s heart. You get in touch with them here (just tell them them at Ben and David sent you), and you can find and listen to Solana's own podcast here, hosted by the Acquired community's very own Austin Federa! Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.