“There’s no real secret to making the stuff we make. It’s not something where you have to be crazy talented. The thing is, you just spend a little bit longer on it than is reasonable. Most people would give up, and then you just keep going on it for three more hours making it better, doing more research, whatever the thing is that makes it better. Wherever most people would say, yea, that’s good enough, you just keep going for a little while longer. Not an eternity longer, just a bit longer.” -Nathan, quoting Alex Blumberg, Gimlet Media ------- Ben and David agree to have the tables turned in a great interview by friend and longtime Acquired supporter Nathan Baschez, who was formerly the Head of Product at both Gimlet Media and Substack, and now writes the excellent Divinations newsletter on tech and business strategy.  This episode originally came about because one of Nathan’s first articles at Divinations kindly focused on Ben and Acquired, which you can read in full here: https://divinations.substack.com/p/ben-gilbert-on-how-acquired-launched The core Divinations newsletter is free for everyone, but if you’d like special access to any of their paywalled content, Nathan shared this discount link for all Acquired LPs: https://divinations.substack.com/acquired . Check it out!    Be sure to follow the Acquired Podcast: Acquired.fm @AcquiredFM Let People Know You’re An LP on Twitter!   Show Links: Nathan Baschez The Morning Show (AppleTV) Thinking Fast and Slow Summary Willpower Summary Marshmallow Experiment How I Built This Startup Serial Invest Like The Best The No-Code Movement Diggnation Joe Rogan Show   Show Bookmarks: [00:00] – Intro of Nathan Baschez [03:32] – Nathan takes the reins; “how/when do you change your opinion on a company?” [10:57] – The Business Strategy for Acquired / Acquired LP [23:57] – Episode Hits, Duds, and Analytics [37:26] – The evolution of Acquired [46:42] – The worst moments of Acquired / analytics revisited [53:58] – The makings of a great interview [56:12] – What’s next for Acquired? [61:38] – A bit more about Divination, Writing, and Nathan   People Worth Knowing: Elon Musk Daniel Kahneman Eric Schmidt Andy Rachleff Baumeister Trip Hawkins Chetan Puttagunta Rahul Vohra Kara Swisher Alex Blumberg Amira Valliani Patrick O’Shaughnessy Vlad Magdalin Dan Sheppard Gilbert Arenas   Companies Mentioned in Episode: Jetsetter Gimlet Media Hardbound Snapchat Disney + TikTok Instagram YouTube Convoy Script Zoom AppleTv Tesla Madrona Amazon Whole Foods Uber Lyft Benchmark Stanford GSB Square Superhuman Glow Atlassian Activision/Blizzard Zappos Squarespace Rover WeWork Sequoia Capital Webflow NBA   Episode Specific Terms: Podcast Flywheel Bingeable System 1 and System 2 Thinking   Ben and David’s Affiliations: Wave Capital, @WaveCapitalVC Pioneer Square Labs, @psl Follow Acquired: @AcquiredFM, acquired.fm Let People Know You’re an LP on Twitter! Suggestions and Feedback: acquiredfm@gmail.com