We need to avoid the trap of getting caught up in a single idea. Ideas are plentiful. When it comes to climate or social change, an idea is just a hypothesis. Will your idea actually create the change you think it will? You'll only know by testing it. 
In this episode, I talk about how you need to have lots of ideas and rapidly iterate them. You need to test them and discover the causal mechanism of what works on people. The faster you can test and iterate, the faster you can get to the mechanisms of what people love and why they change. Work on your vision of the future world and less on your "idea." 

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How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.
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