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    The "Two Lenses" Design Thinking Secret to Solving Every Problem Ep13

    The "Two Lenses" Design Thinking Secret to Solving Every Problem Ep13

    FromHow to Save the World | The Psychology & Science of Environmental Behavior

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    The "Two Lenses" Design Thinking Secret to Solving Every Problem Ep13

    FromHow to Save the World | The Psychology & Science of Environmental Behavior

    ratings:
    Length:
    12 minutes
    Released:
    Dec 1, 2020
    Format:
    Podcast episode

    Description

    This understanding lead me to coin the term, the “two lenses” approach to social change.
    The two lenses approach means,
    1) Your problem needs to be understood through the lens of measurement or data.
    and
    2) Your solution needs to be understood through the lens of behavioral psychology.

    This is the cornerstone of the design work I do. From my book, How to Save the World, page 7.

    Sign up to join the live group "Fitbit for the Planet" calls at katiepatrick.com/fitbit.

    Follow Katie Patrick
    Get a copy of How to Save the World on Amazon
    katiepatrick.com
    Twitter @katiepatrick
    Instagram @katiepatrickhello
    LinkedIn

    Support the podcast
    Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
    Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx
    Released:
    Dec 1, 2020
    Format:
    Podcast episode

    Titles in the series (80)

    What *really* gets people to take action for the planet? Environmental engineer, designer, and author, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche. Katie hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get more people to adopt your environmental campaign, product, or behavior. Warning: Best for deep sustainability nerds. Sign up for Katie's free course on climate action + gamification design at http://katiepatrick.com.