In this episode, I unpack six unconscious assumptions that people make when they ask me the question "Why do we need to study individual behavior when we need system-level change?" There is often some flawed thinking in the way this question is asked. While it's true we need systems-level change, this doesn't undermine, nor is it in opposition to, the role of behavioral psychology. Before we can give a thorough answer, we need to question the assumptions and expectations behind the question.
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
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