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Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61
FromHow to Save the World | The Psychology & Science of Environmental Behavior
Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61
FromHow to Save the World | The Psychology & Science of Environmental Behavior
ratings:
Length:
66 minutes
Released:
Aug 16, 2023
Format:
Podcast episode
Description
Our guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. He’s very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits.
We discuss "Habit Discontinuity Hypothosis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving house or moving job.
Bus and I talk about the importance of habits in addressing sustainability through the perspective that habits are unconscious and immediate behaviors we do without thinking about too much versus behaviors that take thought and consideration.
To understand habits is to also understand that kind of “behavioral muscle memory,” how it is formed, and how to break them.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
We discuss "Habit Discontinuity Hypothosis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving house or moving job.
Bus and I talk about the importance of habits in addressing sustainability through the perspective that habits are unconscious and immediate behaviors we do without thinking about too much versus behaviors that take thought and consideration.
To understand habits is to also understand that kind of “behavioral muscle memory,” how it is formed, and how to break them.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
Released:
Aug 16, 2023
Format:
Podcast episode
Titles in the series (80)
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