There's a line in a song that says "Words are hotter fire. Words are wetter than water." You might not think that words possess a superpower that can help you change the world, but if you're in the job of influencing people to change, language is your secret weapon. 

In this episode, I talk through some of the mistakes I see people make and how you can get better at crafting your written story and your copywriting. I hope you take the time to master the art of sculpting words that deeply move people, and through that, you can spark a revolution.  

I recommend you read these books:
On Writing Well, by Willian Zinsser https://amzn.to/2Ty9qsr 
The Sense of Style, by Steven Pinker https://amzn.to/3dDF6DH

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How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com

Join my Gamify the Planet masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet 

Get a copy of the book, How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.

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