7 min listen
Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors
FromWriting Excuses
ratings:
Length:
18 minutes
Released:
Mar 9, 2009
Format:
Podcast episode
Description
"Branding," not "Brandon," just so we're clear. Brand-ING.
We open with the definition of "branding," talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a few examples, and use them to help the listener arrive at a decent author-branding strategy.
Writing Prompt: Pick your favorite author and in 50 words or less write down what you think their brand is, then compare it on the forums with what others write.
We open with the definition of "branding," talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a few examples, and use them to help the listener arrive at a decent author-branding strategy.
Writing Prompt: Pick your favorite author and in 50 words or less write down what you think their brand is, then compare it on the forums with what others write.
Released:
Mar 9, 2009
Format:
Podcast episode
Titles in the series (100)
Writing Excuses Bonus Episode 1: Remembering Gary Gygax: Brandon, Howard and Dan talk about their first exposure to RPG games, Gary Gygax and the influence he had on them and the industry. by Writing Excuses