The importance of branding in your design business

Do you feel like the surface pattern design market is oversaturated?: One of the things that I often hear is from pattern designers trying to get started in the industry is that the marketplace is oversaturated. Although there are many more designers, there are also many more opportunities to be successful. ... by Design and Shine

9 min listen

Why you should create a mood board: Mood boards are such a great way to visually communicate your ideas and allow you to collate all of your inspiration in one place before you begin designing. In this episode, I talk about what you should include on your mood board and why you should... by Design and Shine

10 min listen

Tips for creating successful colour palettes: Colour is such an important element within a design and can often be the reason a design is successful or not. People are often drawn to a design because of its use of colour so it's important as a surface pattern designer that you develop your colour... by Design and Shine

7 min listen

Should you use Photoshop or Illustrator for your pattern designs?: Are you unsure whether you should use Photoshop or Illustrator for your pattern designs? In today's episode, we're going to take talk about the pros and cons of each program. by Design and Shine

9 min listen

Getting started with the essential design process: As a designer, there are so many different ways to work and it may often look from the outside like a designer just sits down and comes up with amazing designs but there's obviously more to it than that. Although everyone will approach their work... by Design and Shine

12 min listen

Staying motivated working from home: In this episode, I talk about how I stay motivated and moving forward in my business while working from home. I share some tips that help me stay focused and on track each day. by Design and Shine

8 min listen

Collecting inspiration for your pattern designs: Have you ever sat down to start being creative and you've drawn a complete blank and you don't know where to start? Finding inspiration is an important step in the design process as it will help you formulate your ideas and give yourself a direction... by Design and Shine

10 min listen

Licensing, freelancing and running a design practice: Interview with Elizabeth Silver by Design and Shine

32 min listen

Where should I create my website?: Are you ready to start promoting your portfolio but are not sure which website platform would suit you best? In this episode, we talk about a few different options and the pros and cons of each. by Design and Shine

8 min listen

Getting into the mindset of a successful designer: You may be creating the most beautiful, successful designs in your own unique style but that doesn't mean you will successfully sell your designs. In this episode, we look at mindset and identity and why it's so important in you becoming an... by Design and Shine

10 min listen

Questions to ask yourself if your pattern designs aren't selling: On this episode of the Design and Shine podcast, we are going to be talking about some things to think about if you are not selling your designs. So if you’ve been working hard, you’ve been creating lots of designs and then you hear crickets then... by Design and Shine

9 min listen

Are your drawing skills holding you back from creating patterns?: If you're wanting to start creating pattern designs but are stuck thinking you can't get started because your drawing skills aren't good enough then this podcast is for you. We talk about other options for creating patterns as well as some exercises... by Design and Shine

9 min listen

Why design development is important for your pattern designs: A really important step in the design process is the design development phase. This is the phase where you're going to explore and develop lots of different potential ideas that you can use within your pattern designs. In this episode, I give... by Design and Shine

7 min listen

The importance of allocating time for business tasks in your surface pattern design business: If you are a surface pattern designer who is wanting to get to the next level and move away from being a hobbyist to a successful designer who is selling their designs consistently with a regular income then you need to allocate time for business... by Design and Shine

12 min listen

Selling your designs: There are lots of different options for you to sell your surface pattern designs. In this episode, I give you an overview of some of the popular ways that you can start selling your designs including licensing, freelancing and passive income streams. by Design and Shine

8 min listen

My favourite pattern design tools: In this episode, I share some of my favourite tech tools that I use regularly within my surface pattern design business. You can download my Pattern Design Secrets eBook by Design and Shine

11 min listen

Getting started in surface pattern design with Sheree Coleman: In this podcast episode, I talk to surface pattern designer and illustrator Sheree Coleman. She shares with us how she is transitioning away from full-time work to building her brand Whimsy Kaleidoscope. We discuss how she got started, what led her to... by Design and Shine

41 min listen

Is a design agent right for you?: If you're a surface pattern designer you may be thinking about getting an agent to represent you. In this episode, we talk about the pros and cons of having an agent. by Design and Shine

8 min listen

Creating pattern design collections: Part of your role as a surface pattern designer is creating pattern design collections. In this episode we look at what a collection is and some tips to get you started creating one. by Design and Shine

8 min listen

Are these fears or negative beliefs stopping you from being successful?: If you want to be a successful designer then you need to start stepping up and doing the actions that a successful designer would do, starting with your thoughts and beliefs. In this episode, we are going to talk about how your negative self-talk is... by Design and Shine

11 min listen

Finding your unique art style: In this episode of Design and Shine, I talk to artist and surface pattern designer Lauren Lesley about finding your unique art style. We cover when you do and don't need to worry about when developing your own style, the mindset battles that are... by Design and Shine

35 min listen

Are you making these common pattern design mistakes?: If you've created a pattern design and can see that it's not quite working but are not sure why then you may be making one of these mistakes. In this episode, I share 5 of the biggest mistakes I see when people are creating their pattern designs. by Design and Shine

7 min listen

Creating work life balance for surface pattern designers: In this episode of Design and Shine, we are going to talk about something a little different and that is trying to create work-life balance. Something I get asked a lot is how I manage to juggle work with family life and everything else in between so... by Design and Shine

8 min listen

Fitting in time for designing: If you are wanting to create a successful design business you need to allocate time to business tasks but what happens when those business tasks take over and you no longer feel you have time for the design tasks? In this episode, I talk about how to... by Design and Shine

13 min listen

The importance of branding in your design business: It's really important if you want to step up and stand out as a designer that you consider branding within your business. Branding includes the assets you use e.g. fonts, colours and logos etc. but it goes far beyond that. Branding also includes... by Design and Shine

13 min listen

Create Your Daily Art Practice: If you are wanting to start achieving your pattern design goals then it's really important to set some habits in place and start creating your daily art practice. If you want to be a successful designer and you want to be able to sell your work then... by Design and Shine

10 min listen

Setting Goals for Surface Pattern Designers: In this episode of Design and Shine, we talk about setting goals because it’s a really great way of keeping you on track and moving forwards so you achieve the results you want. We'll look at setting goals in 2 major areas so you can take the... by Design and Shine

12 min listen

Investing in your surface pattern design business: In this podcast episode, I talk about investing in your surface pattern design business. I know it can be challenging for some people so we talk about why it's important, when you should invest and why should invest. by Design and Shine

11 min listen

Tips for creating your pattern design portfolio: If you are starting to get your surface pattern design portfolio ready to send to clients and you're not sure what to or what not to include then this podcast episode is for you. I'll be talking through some tips that you may want to consider when... by Design and Shine

10 min listen

Life-Changing Beliefs Successful Designers Have - And How To Learn Them!: There's a specific difference in thinking between surface pattern designers who get stuck and those who thrive... One way of thinking will keep you playing small, while the other will help you to grow as an artist, elevate your design process,... by Design and Shine

13 min listen

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The importance of branding in your design business

The importance of branding in your design business

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