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    Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

    Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

    FromCRO.CAFE English

    Start listeningView podcast show

    Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

    FromCRO.CAFE English

    ratings:
    Length:
    34 minutes
    Released:
    Oct 12, 2020
    Format:
    Podcast episode

    Description

    We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

    Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic

    Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
    Released:
    Oct 12, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!