If you are looking to effectively influence others in positive ways, listen to this conversation with René Rodriguez. Patrick and René discuss human motivators, how to frame and communicate ideas, and the importance of storytelling. For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world-class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales, and change. In the episode, I mention a previous interview with Robert Cialdini (episode 14) https://leddingroup.com/episode-14-coming-soon-robert-cialdini/ Learn more about René and his work at https://www.amplifiimylife.com