In this episode, Troy interviews Paris Thomson, the Founder and CEO of SIRAP based in Melbourne, Australia. Paris founded her own company to create fully integrated content-first campaigns and content that sparks new perspectives and emotional embrace both locally and globally. From working as a production studio assistant at an extensive TV network in Australia, Paris has been expanding her creativity and decided to create his own content-led creative production studio featured widely in different media outlets. SIRAP was established in 2013 and has been running for over 10 years with over 16 FTEs. Paris has said that growing a small business requires caring for your mental health and implementing meditation to pour your energy into your job and keep moving. So she says, “I believe that mental health and mindfulness are important for us not just as individuals, but also as business owners and entrepreneurs.” This Cast Covers: Running an independent, full-service creative studio. Producing campaigns, video content, and TV. Working across diverse categories from luxury automotive, wellness and beauty, tourism, the arts, and hospitality. Started as a production studio assistant at Network 10. Learning how video content is produced and consumed. They are adapting video content to the Covid-19 pandemic era. They empower the team and strive to deliver a new way of working. Learn how to explore platforms and improve efficiency by creating a system. Sharing helpful tools that can help structure small businesses into well-established ones. The importance of meditation and taking care of mental health in growing a small business. Links: Paris’ Linkedin Paris’ Instagram Additional Resources: SIRAP Courage for Profit by Steve McLeod Quotes: “Invest the time and energy and money into building and deepening client relationships.” —Paris Thomson “It takes patience and time to develop a different way of working.” —Paris Thomson “Creating systems and silos can help build efficiencies and explore your platforms.” —Paris Thomson “Just because you're small and agile doesn't mean that you can't build systems and routines that keep everyone accountable.” —Paris Thomson “Mental health and mindfulness are important for business owners and entrepreneurs.” —Paris Thomson