In Ep. 52 of Earned, Conor sits down with fellow B2B social media marketing software leader Thomas Rankin, co-founder and CEO of Dash Hudson. To start the episode, Thomas explains how Dash Hudson puts creative at the center of everything they do, as well as how the brand helps its clients understand which creative will perform well and deepen consumer relationships. Thomas reveals that Dash Hudson was originally created to be a consumer shopping app, then shares why the company ultimately pivoted its focus, along with the key learnings that contributed to its success today. We learn how Thomas determined Dash Hudson’s ICP, and hear how he “hustled” to cut through the noise and acquire the company’s first set of customers. Switching gears, Thomas details the winning creative strategies that today’s top brands are using to produce impactful owned media across their channels. To close the show, we talk about TikTok, and Thomas previews the innovative features that Dash Hudson is rolling out to help brands optimize their performance on the platform.