I spoke to fellow Irishman KenCarroll of ChinesePod - a highlysuccessful online language learningbusiness based in Shanghai.A key component of the ChinesePodsuccess is a very strong focus onuser needs and the user experience.In this interview, Ken describes thephilospophy that drives ChinesePod,and how it can apply to otherbusinesses.The Hangzhou conference that Kenrefers to is User Friendly, which willtake place in November.