When it comes to pricing, most contractors are overthinking, overanalyzing, and overthinking again. Tom is here to tell you that you don't need to overthink your pricing. You should charge what you're worth and what you need to make a profit. Remember that you are providing a valuable service, and you should be compensated fairly for it.   Conversation Highlights: [00:00] - Intro [00:13] - You're overthinking your pricing [03:15] - 50% gross profit sheet [03:49] - Have confidence in your numbers  [04:22] - Moving from insecurity to confidence in numbers [04:28] - Tell yourself the truth [05:23] - Implement the perfect pricing formula [06:14] - Mind your own business   Resources:   == STRONG LEADER LIVE: Are you joining us in Florida for Strong Leader Live? Early bird pricing ends on Friday. Don’t pay more than you need to! Register today: https://thecontractorfight.com/strong   ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify