Grab your Free Copy of “The 4 Biggest Mistakes That Stop Companies From 10X’ing Their Revenue” at https://www.scalerevenue.io/10xJason got into sales by accident. When he was in high school, he wanted to be a forensic scientist. He even had a mentor but lost interest after discovering that the job involved sitting in a lab all day.While in college, someone came into his classroom to talk about a company through which he could run a house-painting business and make some money during the summer holidays. Jason signed up without realizing that the job also involved marketing and door-to-door sales. He knew nothing about sales at the time, and although the average cost of a paint job was between $3,000 and $8,000, Jason did very well. He sold $100,000 worth of paint jobs over the summer. After that, he loved sales!The biggest learning curve in Jason’s sales journey happened the following year, in 2009, when he returned as a Sales Manager. He taught other people how to sell, yet he had limited experience selling and prospecting.Jason spent the next six or seven years with that company and started an outbound call center for them. That was how he got into the inside sales game. Since 2013/2014, Jason has been working in the corporate space, consulting with companies to help them with their marketing and lead generation. More specifically, with Blissful Prospecting, he has been helping people land their first meeting. Jason helps people with their emails and assists them with gaining more confidence on the phone, handling objections, and getting good qualified meetings by reaching out to people proactively. Much of Jason’s target market has become hard to reach lately. People have been getting tons of emails, calls, and all kinds of ads, which makes it very hard for salespeople to get meetings right now. There are currently two ways in which salespeople attack that problem:They are determined to email and call as many people as they can. Although their outreach volume is high, the meeting quantity is usually low, and the quality of the meetings not good. As a result, there is often a lot of rejection.They customize everything for each individual in their target market. Although that sounds like a quality approach, it takes a lot more time than is necessary. So even though the response rate will be higher and the rejection lower, the volume of the meetings will not be there.To find a balance between the two, you need to have a quality-first approach. Quality first means picking out a subset of individuals in a similar industry with similar job titles and a common use case or set of technologies. That will allow you to templatize three-quarters of your approach because you will be reaching out to people with similar problems, similar businesses, similar roles, and working on similar things. Then, you can customize the last bit. When you optimize the volume, people will feel like it’s for them, and you will get quality meetings.Outbound is about approaching a target market first and then putting something in front of them (like emails, phone calls, etc.), rather than putting something in front of people and waiting for them to come to you.Jason does not recommend doing outbound with companies that do not have good inbound engines.Your priority is to have excellent content and to know how to get your people to do something without having a salesperson calling them. Outbound is all about how to take your great content and thought leadership and proactively put it in front of the people who will not come to you organically.Think of ways to have a one-to-one conversation with someone and share things with them without them having to download anything. It is all about frictionless sharing. To know what to share with them, you need to think about what they are focused on, what they are working on, and what their priorities are. Then put content in front of them that will align with those.The process in a nutshell:Ask your prospect what their