In this week’s episode, Tristra Newyear Yeager joins Brian Schmitt, global executive creative director of Icon Technology Studios, to explore the world of web3. Find out how Icon Technology Studios is creating end-to-end digital products and experiences, blending cutting edge technologies with human centric design for maximum creative impact. Discover how Icon Technology Studios has designed over 100,000 unique Matrix inspired NFTs allowing users to choose their own reality and customize their virtual world. How are companies like Icon Technology Studios, pushing the aesthetic boundaries of web3? Look to the future of real time interactive graphics and visual content. What reality do you want to live in? Will you choose the blue pill giving control to the computers, or the red pill to design your own experience? You decide on this week’s episode.    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!