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    Live from Austin: Allison and Stephen Ellsworth (Poppi) - How They Became The #1 Soda Brand on Amazon, Pivot During COVID and How They Approach Brand

    Live from Austin: Allison and Stephen Ellsworth (Poppi) - How They Became The #1 Soda Brand on Amazon, Pivot During COVID and How They Approach Brand

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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    Live from Austin: Allison and Stephen Ellsworth (Poppi) - How They Became The #1 Soda Brand on Amazon, Pivot During COVID and How They Approach Brand

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

    ratings:
    Length:
    25 minutes
    Released:
    Mar 17, 2023
    Format:
    Podcast episode

    Description

    This was recorded live in Austin, during SXSW. Allison and Stephen Ellsworth are the founders of Poppi, the fun(ctional) prebiotic soda for all.We discuss:– Their introduction to prebiotics– How they went on SharkTank– Rebranding from Mother to Poppi– Launching during COVID– Expanding to new markets– Their approach to content & more***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.
    Released:
    Mar 17, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.