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Ep. 382| The Journey of Transforming a Brand

Ep. 382| The Journey of Transforming a Brand

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 382| The Journey of Transforming a Brand

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
24 minutes
Released:
Mar 16, 2023
Format:
Podcast episode

Description

In this episode of Sunny Side Up, host Andrew Smith talks with Andrea Wrinkle, a leader in the IT channel space and a 16-year veteran of Insight Enterprises. Andrea shares her journey of helping Insight transform from a reseller to a bold solutions integrator, as well as how their core values of Hunger, Heart, and Harmony have enabled them to become the leading solutions integrator for their customers.
She dives into the e-commerce transformation led by Amazon alum Rob Green, which enabled customers to have a consumer experience when purchasing for B2B. She also explains how Insight is adapting to the current economic climate to provide products and solutions that help simplify complex processes, cut costs, and remain innovative.

Connect with Andrea Wrinkle | Follow us on LinkedIn
Released:
Mar 16, 2023
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.