When building out an application, it can be hard to decide what needs attention, and what can wait. Maintenance is important, but development teams also want to add new features for customers. So they have to choose, and not everyone agrees. A product manager can help break the impasse. Good ones bring in customer feedback while providing teams with focus and direction. The result is a cycle that informs contributors on what’s working, what’s not working, and what future successes can look like. The company, its business activities and its employees depicted in this podcast are fictional and are not intended to represent or depict any current or former business organization or any individuals living or dead. Any resemblance to any individual or organization is purely coincidental.