Front-end development can be complex—and that means a front-end developer’s skills are essential, albeit constantly shifting. But a humble web search can produce various memes and jokes about how the front end isn’t as much of an endeavor as other parts of an application can be. Expanding knowledge beyond one’s area of the software stack can strengthen the skills they have, but negative perceptions can become a barrier to building those necessary relationships. As communities and companies grow, though, attitudes can begin to change. How can front-end developers communicate their expertise to their peers, and learn new talents along the way?