There are a lot of ways to get the word out about your product. But the tech industry needs something more. Building a community where users and developers can talk to you, ask questions, and provide suggestions—that doesn’t happen on its own. Developer advocates do the hard work of nurturing communities, doing a lot of showing and telling. And when that community starts talking to each other, and brings new people in on their own? That’s the dream. The company, its business activities and its employees depicted in this podcast are fictional and are not intended to represent or depict any current or former business organization or any individuals living or dead. Any resemblance to any individual or organization is purely coincidental.