Today’s guest is Chris Do. Chris is a teacher, consultant, designer, and entrepreneur. He’s also the founder of Blind, one of the longest running, single-owner design agencies. Chris also founded The Futur, an education platform with more than 500,000 YouTube subscribers.Chris started out in advertising, but eventually found his way to design. With Blind, he’s made a career out of helping clients tell better stories through award-winning design. But Chris would be the first one to tell you that craft alone isn’t enough. A key component of pricing — and success in general — is understanding business and marketing, and how to speak to a client’s bottom line.In today’s episode, Chris talks about how to develop client relationships with research, how to understand what they really need, and how that knowledge can inform your pricing and increase your profits."Price the client and not the job." ~ Chris DoIn this episode Chris talked about:
The difference between cost, price and value.
How to align your client’s goals with your pricing.
How to build the kind of client relationships that will support your pricing.
Main Takeaways
Most of the time, clients come up with arbitrary numbers. There is room for negotiation. Don’t be afraid to stand firm on your pricing.
Your price is a reflection of who you are. If you want to increase your pricing, you have to increase the value you bring to the table.
Always be present. You must be able to recognize the moments in life that could be big opportunities.
Important Mentions in this Episode
Blind
Blind on Facebook
Chris’ Twitter
Chris’ Instagram
Chris’ YouTube
The Futur
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