If you could increase every fitness sale by 15% or 20% would that make a difference in your bottom line? Of course, it would. Have you ever gone for a massage or booked online and had the option of adding a scalp massage, or an eye treatment? The massage itself was $85 or $100 and the add-on was $10 or $20, right? That was my recent experience for a birthday massage anyway. Private coaching calls Meal planning – custom or pre-finished programs Custom stretching/yoga videos they’ll do between sessions Group coaching programs Provide a membership option with online access to the above There you have it, 5 more ways (I’ve shared others) to increase every fitness sale. If it works with chocolate cake, it will work with health and wellness right now. But only if you ask. The biggest key for you, is doing this “upselling” so that you’re not exchanging more of your time. You make it easier for your customer to succeed at the core service they purchased by offering something they need to do that. But you create it once and sell it many times so they use it on their own, or with prompts from you during their sessions. If you’ve never created this type of passive income that gets your customers much more actively engaged in your business, and have no idea where to start to create something of value, join me for a masterclass about building your business. It’s the start of how to learn more about serving women in midlife. More episodes you might like:  The Fitness Marketing Goldmine Waiting for You 3 Things to Increase Your Fitness Business Now