Get your website right and you have the beginning of a relationship with customers that will buy more and stay longer. Get it wrong and they won't take a next step and you'll be scrambling to understand why you can't attract new clients when you know you have skills that will help. Avoid the mistakes that are most common and use your website to make a simple path to what a customer wants.  Visit Facebook.com/fitnessmarketingbiz or www.voiceforfitness.com/fitprosolutions (we're moving soon!)